Most clinics run marketing like a roller coaster – busy when bookings drop, silent when things look good.

That’s called reactive marketing.

Top clinics, on the other hand, operate proactively – guided by numbers, not noise.

The difference lies in one thing: Reporting.

Without reports, you’re driving your clinic blindfolded.

With the right reports in front of you, you know exactly what’s working, what’s not, and what to fix next.

Let’s explore the 7 key marketing KPIs and reports every clinic should track to scale consistently.

1. Lead Source Report – Know Where Patients Really Come From

Most clinics say, “We get leads from Instagram.”

But which post? Which ad? Which campaign?

A Lead Source Report tells you exactly:

• Where your inquiries originated (Instagram, Google, WhatsApp, referral, etc.)
• Which sources bring the most booked patients, not just leads
• How much each lead costs

Insight:

If Google Ads bring 40% of bookings but only 20% of spend, that’s where to double down.

MediGrow.app Advantage:

Automatically tags every lead by source and channel so you never guess again.

2. Response Time Report – Speed = Trust

Patients don’t wait anymore.

If your clinic takes hours to reply, another clinic will answer in minutes.

Track:

• Average time to respond to inquiries
• Missed DMs or delayed follow-ups
• How quickly your team converts an inquiry into a conversation

Insight:

Clinics with under-10-minute response time close up to 3x more bookings.

MediGrow.app Advantage:

AI assistant replies instantly to new messages and tracks every conversation response time.

3. Appointment Conversion Report – Leads vs. Actual Bookings

Don’t measure leads – measure appointments.

Your system should tell you:

• Total leads generated this month
• Total booked appointments
• Conversion rate (%)

Insight:

If you generated 100 leads but only 20 booked, your bottleneck is follow-up, not marketing.

MediGrow.app Advantage:

Tracks every inquiry through its journey from DM → Lead → Appointment → Completed.

4. Review & Reputation Report – Your Digital Word of Mouth

Your Google Reviews are a reflection of your patient experience.

Track:

• Number of new reviews this month
• Average star rating
• Response rate to reviews

Insight:

A clinic with consistent 4.9 reviews gets 30-40% more bookings organically than a 4.3 clinic nearby.

MediGrow.app Advantage:

Automatically requests reviews after visits and pulls them into one dashboard.

5. Engagement & Reach Report – Is Your Content Working?

Posting regularly is good.

Knowing what works is better.

Track:

• Reach per post
• Engagement rate (likes, comments, saves)
• Top-performing content types

Insight:

If Reels with doctor tips bring 10x engagement, that’s your content direction.

MediGrow.app Advantage:

Connects your Instagram, Facebook & Google stats into one analytics view.

6. Return on Ad Spend (ROAS) Report – Are You Spending Smart?

If you’re running paid ads, track:

• Ad spend per platform
• Leads generated
• Cost per lead
• Cost per appointment

Insight:

Spending 10,000 AED and getting 50 bookings means each booking costs 200 AED.

If your average treatment value is 1,200 AED – you’re winning.

MediGrow.app Advantage:

Integrates ad data from Meta & Google so you can monitor ROI without switching tabs.

7. Team Performance Report – Who’s Closing the Gap?

Marketing isn’t only about campaigns – it’s about execution.

Track per-team member:

• Leads handled
• Conversion rate
• Response time
• Follow-up consistency

Insight:

This turns “team blame” into data accountability and helps identify who needs support or training.

MediGrow.app Advantage:

Assigns leads automatically and tracks performance metrics for each staff member.

Why Reporting Matters More Than Ever

• It turns chaos into clarity.
• It helps you make decisions before problems grow.
• It aligns your marketing, operations, and front desk around the same truth – data.

Without reports, you react.

With reports, you predict.

That’s how smart clinics grow consistently – not emotionally.

Final Takeaway

Don’t wait for “slow months” to start looking at numbers.

Set up your reports, track weekly, and make proactive decisions.

Because what you track, improves.

And what you ignore, declines.

Start tracking smarter with MediGrow.app – your complete marketing, reporting, and automation system for clinics.